Television Centre
The BBC's iconic headquarters reborn as West London's signature mixed-use address
Television Centre represents one of the capital's most ambitious cultural regenerations: the transformation of the BBC's storied White City headquarters into a 24-hour community anchored by The Ariel, a 23-storey residential tower designed by Stirling Prize-winning architects AHMM. Developed by Mitsui Fudosan UK with Stanhope as development manager, the scheme holds 975-year leasehold tenure and delivers 167 apartments from £595,000, completing Q2 2027. Residents inherit a 25,000 sq ft Soho House wellness club, 24/7 concierge, rooftop terraces and screening rooms, alongside three working studios, cinemas and an established daytime population of 4,000. With Paddington two minutes away and King's Cross in seventeen, the location bridges Zone 2 accessibility with the creative energy of White City Place and Imperial College's innovation campus next door.
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Map data: OpenStreetMap
21 available
| Floor | Type | Size | Aspect | Price |
|---|---|---|---|---|
| 2 | StudioBest value | 406 sqft | E | £595K |
| 3 | Studio | 406 sqft | E | £600K |
| 5 | Studio | 425 sqft | W | £645K |
| 5 | Studio | 429 sqft | W | £650K |
| 3 | 1 BedBest value | 554 sqft | E | £805K |
| 5 | 1 Bed | 554 sqft | E | £845K |
| 7 | 1 Bed | 554 sqft | E | £865K |
| 7 | 1 Bed | 554 sqft | E | £865K |
| 4 | 2 Bed | 699 sqft | W/N | £995K |
| 5 | 2 Bed | 701 sqft | W/N | £1.05M |
| 7 | 2 BedBest value | 848 sqft | W | £1.05M |
| 5 | 2 Bed | 759 sqft | N/E | £1.08M |
| 8 | 2 Bed | 701 sqft | N/E | £1.10M |
| 7 | 2 Bed | 832 sqft | S/W | £1.20M |
| 9 | 2 Bed | 786 sqft | W/N | £1.26M |
| 11 | 2 Bed | 786 sqft | W/N | £1.30M |
| 11 | 2 Bed | 803 sqft | E | £1.30M |
| 13 | 3 Bed | 1046 sqft | N/E | £1.75M |
| 14 | 3 Bed | 1046 sqft | N/E | £1.77M |
| 16 | 3 Bed | 1046 sqft | N/E | £1.82M |
| 10 | 3 BedBest value | 1315 sqft | N/E | £2.08M |
Travel times
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Stations
Airports
Times subject to TfL service variations.
Developer · Mitsui Fudosan UK
Television Centre is a landmark BBC former-studios regeneration in White City (W12) developed by Mitsui Fudosan UK with Stanhope PLC as Development Manager. 規劃社區ned by Stirling-prize-winning architects AHMM, the scheme transformed the iconic BBC site into a mixed-use neighbourhood with 1,000 residents, 4,000 office workers, 43 hotel rooms (Soho House), 3 TV studios, 3 cinema screens and 10 cafés & restaurants. The Ariel (Phase 2) is a standout 23-storey residential tower delivering 167 apartments with private amenities
Tenure & payment
Who it suits
Prices, unit types, sizes, tenure and completion timelines on this page are subject to the developer’s latest announcements and may change at any time. Figures are for reference only and do not constitute an offer or investment advice; please consult a qualified professional before purchasing.
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